3 Day ElectroMagnetic Brand Challenge

How To Unleash the True Potential of Your Business!

Your Biggest Competitive Advantage Is Your Brand

The Next 'ElectroMagnetic Brand' Challenge Starts:
November 13th...


Registration Ends 12th November at 10pm

Join The Free Challenge Now!

I Want 3 Days Of Training, LIVE Coaching & Accountability, From Day 1-3

Take the 3 Day “ElectroMagnetic Brand” Challenge!

Join Luke Faccini For The 3 Day ElectroMagnetic Brand Challenge!


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Join The Free Challenge Now!

I Want 3 Days Of Training, LIVE Coaching & Accountability, From Day 1-3

Get Step-By-Step Help Turning Your Brand Into An Electromagnet For Awesome People, For Free

Every brand is a living organism, not just a collection of colours or a catchy slogan. It embodies a unique ethos and story, whether by design, or left to chance.
When this story is infused with purpose and impact, the brand becomes a force with an ElectroMagnetic pull – attracting the right people and opportunities effortlessly. Over 22 transformative years at Sponge, I’ve witnessed this power firsthand.

The Pain of Business As Usual

If you feel like your business has been battling constant internal challenges, whether it’s hiring misaligned team members or struggling with dwindling team morale, then it’s time for an ElectroMagnetic epiphany. Just like our Sponge team underwent a revitalisation with a purpose that ignited passion and unity in the team, so can your business.
As a branding agency we don’t say this lightly: Good design is table stakes. It is the price you pay to play today. You simply have to look the part, to make the cut.
But it is meaning that is magnetic. This is what makes people stick, beyond the good design. And for that, a brand needs to be firmly anchored by its How and Why, its Culture and Impact. Then all this meaningful goodness needs to be masterfully shared through brand storytelling.

Why Join the ElectroMagnetic Brand Challenge?

Enter our ElectroMagnetic Brand method and its framework of Culture, Impact and Storytelling. It is inside out branding, and the game changer businesses need today to thrive. Because superstars crave meaning today, as do your effortless customer audience.
Over three days we will go step-by-step through the ElectroMagnetic Brand method:

Day 1: Find Your Attractor Factor

Make your brand irresistibly appealing to the superstars you've always wanted.

Day 2: Power Up Your Team’s Productivity

Journey through the art of transforming your brand into a compelling crusade to join.

Day 3: Resonate With Your Effortless Audience

Decode the narrative technique that resonates deeply with your effortless audience.

It’s not just about attracting the right clients but also having a team of nothing-but-superstars who are aligned, thriving, and driving your brand’s purpose forward. As our clients experience with this method, embedding purpose, impact, and storytelling into your brand can create seismic shifts in business trajectories.
At the heart of this challenge is a boundless curiosity and mission to help businesses harmonise profit with purpose. Imagine a world where your brand not only magnetically attracts its ideal audience but forges lasting connections, making them stick for good. This is the true essence of an ElectroMagnetic brand.

Join The Free Challenge Now!

I Want 3 Days Of Training, LIVE Coaching & Accountability, From Day 1-3

What Other Business Owners Are Saying

Tom Harrison

Harrison Agents


“I’d never before experienced a truly great culture. I thought bad hires were just a cost of business. We followed Luke’s process and created our ElectroMagnetic Brand. Now we ONLY have aligned staff, and we’ve doubled in numbers!”

Fiona Mehmet


“This program has been absolutely amazing! We’ve been able to create a new brand direction that connects with what my clients’ really want. It has transformed our business model and given our team a nobel new purpose! This program is a no brainer for all businesses today.

Rene Becker

Prudence Rehab

“It’s been an absolute epic journey working with Luke and his team. We’ve learnt a lot, discovered who we truly are, and now have an amazing brand to be excited about and proudly stand behind. It’s been a game changer for our business!”

Sue Lewis

Trading Tree


“As a seasoned Entrepreneur, when it came time to my start-up, I knew I needed expert help to set the foundations for growth. What I never expected was just how much this program would shape the business for the better. I cannot envision a successful business today NOT using this ElectroMagnetic Brand method.”

Embrace the Challenge & Transform Your Brand!

Join us, and let’s craft a purpose-driven narrative for your brand, one that resonates deeply with superstar talent and awesome clients alike. Dive into this transformative journey and unlock the magnetic potential of your brand!

What To Expect:

At 10am each day from Monday 13th November through to Wednesday 15th November, we will host a 1 hour live training via Zoom for you to attend. It will be streamed live to the private Facebook Group.

You will be granted access to the private Facebook group where all your questions will be answered. We will provide you unlimited, dedicated and purpose driven support throughout the challenge there.
We will also provide an ElectroMagnetic Brand playbook for the challenge. This has all the frameworks and plug and play templates for you to define and map your effortless audience.

What you will do:

You will attend the live training sessions and gain from our proven processes. You will participate and ask questions in the group to get clarity. You will do the work and you will learn what it takes to transform your brand into an ElectroMagnet for aligned superstars, so you can escape the stress of attracting and retaining superstars.
While this is free, if you do the work, it can be transformative! When you value it as though you invested money in it. 🙂

We know you are time constrained

The challenge is concise at three days because we know any longer could be an impossible commitment. We encourage the live attendance for maximum benefit, however there will be an opportunity to catch replays if you can’t make a session.

The Challenge is Free… So What Do You Have To Lose

It depends if you want to measure it in money, time, or fulfilment.
Measuring it financially, the answer is massive, considering the cost of bad hires is huge! You will have seen that in our ElectroMagnetic Brand Webclass.
As for time, the next 3 days will be filled with effort on your behalf. This challenge not only teaches you the framework, but helps you implement it… meaning you’ll be saving time accomplishing what you’d have to do in the future anyway.
Finally, the fulfilment you’d experience from turning your business into the awesome, ElectroMagnetic brand it can be is more than worth the time investment.
So right about now, you might be thinking, “this sounds too good to be true!”
But rest assured…

There Is No Catch

I know, it sounds crazy that I’m creating and offering this challenge for FREE.
To be completely transparent, we’ve packed as much value as possible into this challenge with the intent that you’ll love it, get awesome results, and want to continue working with us down the road.
You can only get results if you put in the work, so I’m expecting you to show up and apply what I share, to maximise your success.
Sound fair?

How to join the challenge

Registration is free and easy. Simply enter your details to get started. We recommend you opt for the SMS reminders so you get every minute of the value.
See you in the challenge!

Join The Free Challenge Now!

I Want 3 Days Of Training, LIVE Coaching & Accountability, From Day 1-3

Frequently Asked Questions

The challenge takes place over 3 days. We have calls every day and each call takes place at 10am AEST (Brisbane Australian – Non Daylight Savings)
Monday – Call 1
Tuesday – Call 2
Wednesday – Call 3
Each call takes approximately 60 minutes.
Everything takes place inside a private FB group, with the live calls being done on zoom. You will get access to the group as soon as you sign up. In the group we’ll announce the live daily calls and upload the recordings (recordings for VIPs only). Also this is a great way to network with fellow challengers and help each other along the way!
You have access to the group during the challenge and for one week after it ends. Recordings will be available for a limited time, 5 days after the challenge ends and for VIPs only.

Join The Free Challenge Now!

I Want 3 Days Of Training, LIVE Coaching & Accountability, From Day 1-3
Sponge is a Branding Agency founded in 2001. Our clients are purpose led and purpose ready business owners with growing teams. We specialise in rebranding, brand refreshes and brand strategies that make good for the world brands.

Being a B Corp guides decisions about our projects and who we choose to do business with. We believe business can and should be a force for good.

Serving good businesses around the world from our Brisbane Headquarters Level 6, 200 Adelaide Street,
Brisbane QLD 4000
Brisbane: +617 3185 4070
2023 Sponge Australia | All Rights Reserved, Sponge Holdings Pty Ltd